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📦 Fast UPS Shipping
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🇪🇺 Authentic European Formula
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⭐ 128,000+ Happy Customers
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💸 Best Price Guarantee
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📦 Fast UPS Shipping
|
🇪🇺 Authentic European Formula
|
⭐ 128,000+ Happy Customers
|
💸 Best Price Guarantee
|

A Look Into Everyday Feeding Routines

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Product information "Holle Stage PRE (0+ Months) Organic Infant Formula (400g)"

In the very first months, every bottle should feel calm, gentle, and reassuring. Holle Organic Infant Formula PRE is crafted in Germany with Demeter biodynamic cow’s milk and a breast-milk-aligned recipe to keep digestion smooth from day one. PRE is lactose-only — with no starch and no maltodextrin — for a light, easy bottle that supports steady growth and peaceful routines. 👶✨

 

Why Parents Love Holle PRE 💛

  • Lactose-only carbohydrates → no added starch or maltodextrin; bottles stay gentle on tiny tummies.
  • Demeter biodynamic milk → beyond EU-organic, with high standards for animal welfare, soil health, and biodiversity.
  • DHA (algal) & ARA → long-chain fatty acids to support brain and eye development in early life.
  • Balanced dairy proteins → skim milk with added whey to bring the protein profile closer to breast milk.
  • Short, transparent ingredient list → no GMOs, no soy, no artificial preservatives.

 

Made in Germany with Demeter Values 🌍

Holle partners with Demeter farms — Europe’s leading biodynamic standard — where pasture access, species-appropriate animal care, and regenerative agriculture are the norm. From milk collection to filling each tin, production follows strict European infant-formula regulations with repeated quality checks. The result is consistent, dependable nutrition that reflects responsible sourcing and meticulous manufacturing.

 

Gentle, Newborn-Friendly Nutrition 🍼

During the 0–6 month stage, babies rely on milk for all energy, fats, and micronutrients. PRE keeps the bottle close to nature: lactose as the sole carbohydrate (as in breast milk), a whey-adjusted dairy protein blend for digestibility, and a carefully designed fat profile to provide steady fuel for growth, rest, and development — day and night. DHA & ARA supply key building blocks for cognitive and visual development, rounding out a calm, balanced feeding experience.

PRE can be used as your baby’s exclusive milk from birth or to supplement breastfeeding. Its minimalist formulation helps families maintain simple, predictable routines in the early weeks.

 

The Holle PRE Difference 🌿

Many “from-birth” formulas use starches or maltodextrin to alter texture or satiety. Holle takes a cleaner route: no starch, no maltodextrin — just lactose, the primary carbohydrate in breast milk. The recipe is intentionally short, with no added prebiotics or probiotic cultures, which some parents prefer when they value a minimal label and rely on breast milk or later foods for fiber. You’ll also find DHA from algae (fish-oil-free) paired with ARA for a complete long-chain fatty-acid profile.

Transparency note: Holle PRE uses an organic vegetable-oil blend that includes organic palm oil. This is common in EU formulas to deliver palmitic acid within the fat profile and meet infant-nutrition targets.

 

About Holle – Biodynamic Pioneers Since 1933 🌱

For generations, Holle has championed organic and biodynamic baby nutrition. The brand’s philosophy is simple: keep recipes short, source responsibly, and never compromise on quality. With transparent labels and rigorous controls, Holle helps families choose nutrition that feels close to nature and performs reliably, bottle after bottle.

 

Why Shop with OBF24? 💛

We keep ordering safe, simple, and stress-free — so you can focus on your baby’s well-being.

  • Duty-free shipping 🇺🇸🇨🇦 → no hidden fees or surprise bills.
  • Fast delivery → directly from our German warehouse to your doorstep.
  • Best price guarantee → authentic European formulas at fair prices.
  • Trusted by 128,000+ parents → real families, real reviews.

 

Simple & Safe Preparation ✨

Boil fresh water and let it cool to about 40–50 °C (104–122 °F). Add the recommended scoops, cap, and shake well. Feed immediately and discard leftovers. Always follow the on-pack feeding table and your pediatrician’s guidance to ensure every bottle is just right.

 

Give Your Newborn a Pure, Gentle Start 💛

With Holle PRE, you’re choosing Demeter-quality cow’s milk, a lactose-only recipe, and thoughtfully balanced nutrients designed for newborn comfort — a calm, confident choice for everyday feeding. 🌱👶

👉 Order Holle PRE today and join thousands of parents who trust OBF24 for safe, clean, and nourishing formulas.

 

Expertin
Dr. Anna Keller
"As a pediatrician, Holle PRE gets the newborn essentials right: a lactose-only carb profile (no starch, no maltodextrin) for gentle digestion from day one, plus algal DHA & ARA to support early brain and visual development. Demeter biodynamic milk, a skim-milk + whey base, and a short, no-frills ingredient list make it a clean, breast-milk-aligned choice I’m confident in."
Baby Age: 0-6 Months - Newborn Formula
Formula Brand: Holle, No Preference
Milk Source: Cow Milk
Parent Reviews

4.96 out of 5 stars

May 30, 2025 19:56

Great product and fast shipping from Germany. The babies love this fromula. Very little gas and spit ups using this product.

Thank you so much, Nicholas! 🌟 We're thrilled to hear your little ones are thriving on the Holle PRE formula — and that shipping was smooth too! 💚👶

May 13, 2025 23:19

Fast and efficient! Thank you

Thank you so much, James! We're thrilled to hear that we can always count on your trust 🙌 Fast and efficient is what we aim for every time 💚

June 20, 2024 14:37

My shipment came very quickly, and my baby has taken it with no issues. I use this to supplement breastfeeding, and he hasn't gotten gassy or had any issues with this formula at all. It dissolves very easily compared to other brands. I like the clean ingredients and the fact that it comes from a country that has never allowed for GMO crops. Will be purchasing again!

May 1, 2024 04:44

This is our second infant who is being fed Holle Pre formula. I chose Holle because I wanted a real organic formula sourced from grass-fed cows and I did not trust getting this from American companies. Similar to our first child, Ethan has been a great eater and sleeper and, according to our pediatrician, is in the 80th percentile for weight and height for male infants his age. He's almost six months now and we're about to start him on the Stage 2 formula, which, like his older sister did, we expect he'll consume and digest as easily as he has the Pre Formula. The customer service at OBF24 is also top-notch, which enhances the overall experience. The website is also extremely helpful in explaining the different formula options.

Read all reviews
Fast and reliable UPS delivery

Amazon-Level Speed. Because Hungry Babies Can’t Wait.

Most orders arrive in 2 days, with next-day delivery possible in many areas. Every order is handled with exceptional care: packed securely, shipped within hours, and backed by over 14 years of experience, so your formula arrives fresh, safe, and stress-free.

  • ✅ Delivery in 1–3 business days with UPS Express
  • ✅ No customs fees or surprise charges in the USA & Canada
  • ✅ 100% money-back if lost or damaged in transit

⏱️ Delivery Times & Costs

  • USA & Canada: 1–3 business days with UPS Express
  • Worldwide: usually 3–5 business days
  • USA & Canada: Free shipping from $90 (otherwise $12.99)
  • Worldwide: Free shipping from $249 (otherwise $65)

Delivery times are based on experience and may vary in rare cases (e.g., extreme weather or carrier delays).

💚 Packed With Love

We don’t just ship boxes. We prepare every package as if it were for our own little ones. Using fully recyclable, eco-friendly materials and many years of shipping experience, we ensure your order arrives fresh, safe, and hassle-free.

🛃 Customs & Duties

  • USA & Canada: No customs fees. All duties prepaid. The checkout price is final – no surprise bills.
  • Other countries: Customs policies vary. Additional charges may apply outside the USA & Canada.

♻️ Sustainable Shipping

Our delivery partners reduce most CO₂ emissions through efficient routes and modern vehicles.

🌱 Optional $20 CO₂-neutral upgrade available to support certified climate projects.

📦 Returns & Support

If a formula isn’t the right match for your baby, our support team will help you switch. We’ll issue a store credit for 2 boxes to make it easy.

For safety reasons, infant formula can’t be returned once shipped. This guarantees brand-new, factory-sealed products for every family.

✨ Tip: Visit our Shipping FAQs for quick answers or contact our team anytime.

Stress-Free Bottle Making. Ready in Minutes.

European formula has a few small differences from US brands, but the preparation is just as easy. Below you’ll find a simple step-by-step guide to mix safe, smooth, perfectly portioned bottles every time.

Step-by-Step Bottle Preparation

Sterilize bottle

1. Clean & sterilize
Wash the bottle, teat, and ring, then place them in boiling water for 3–5 minutes.

Boil fresh water

2. Prepare fresh water
Boil fresh water for each feed and let it cool to about 50 °C / 122 °F.

Fill bottle with water

3. Add part of the water
Pour about half of the required water into the clean bottle.

Add formula scoops

4. Add the powder
Use the scoop provided in the pack and add the number of level scoops shown in the feeding table. A common rule of thumb is 1 scoop per 1 fl oz — but always follow the instructions on your specific box.

Shake the bottle

5. Mix thoroughly
Close the bottle tightly and shake well until the powder is fully dissolved. Add the remaining water and shake again gently until the formula is smooth.

Check temperature

6. Cool & check the temperature
Let the bottle cool to about 37 °C / 98.6 °F. Always test before feeding.

Extra Tips for Safe & Hygienic Feeding

  • Always use the scoop that comes with the pack.
  • Do not adjust the feed strength.
  • Prepare feeds fresh and discard leftovers.
  • Never heat formula in the microwave.
  • Use opened formula within the timeframe stated on your box (often 2–3 weeks).
Quality and safety checks during European baby formula production

Authentic European Formula You Can Trust

We work directly with leading European manufacturers, in many cases for more than 14 years. This means original products from official sources, produced under strict EU rules and handled with care from production to delivery.

  • ✅ Extensive safety and quality checks throughout production
  • ✅ Third-party testing for heavy metals and contaminants
  • ✅ Strict EU infant food regulations governing ingredients and processing

Our focus is simple: safety, transparency, and peace of mind for parents. Every product follows a clearly regulated supply chain — from sourcing to shipping.

🤝 Direct manufacturer relationships
Long-term cooperation and official supply chains help ensure you receive 100% authentic formula, exactly as intended by the brand.

🇪🇺 Strict European safety standards
All formulas are produced in Europe according to EU infant nutrition laws and EU organic regulations, with clear rules for quality and traceability.

🧪 Extensive quality controls
Each batch undergoes multiple safety and quality checks before it is approved for sale and export.

🌱 Certified organic ingredients
Only certified organic milk and ingredients are used. No GMOs and no synthetic pesticides are permitted.

📦 Safe during shipping
Infant formula is a dry product and remains stable during transport. Secure packaging helps protect quality during international delivery.

✅ When your order arrives
The formula is safe to use when the packaging is dry and undamaged and the inner bags are intact. If anything looks unusual, our support team will assist you immediately.

Store in a cool, dry place and always follow the preparation and storage instructions on the package.

General information about shipping, customs, storage and preparation

Everything You Might Be Wondering — Explained Simply

Ordering baby formula online can raise questions — and that’s completely normal. Below you’ll find clear, honest answers about shipping, customs, storage, preparation, and authenticity, so you know exactly what to expect before placing your order. No fine print. No surprises. Just clarity and peace of mind.

Do you ship to the United States and Canada?

Yes. Orders are shipped directly from Europe to the United States and Canada using tracked UPS delivery services.

How fast is shipping to the US and Canada?

Most orders arrive within 1–3 business days after dispatch. Delivery times may vary slightly in rare cases such as carrier delays or extreme weather.

How much does shipping cost?

United States & Canada: free shipping from $90 (otherwise $12.99). Worldwide: free shipping from $249 (otherwise $65).

Will I pay customs fees or import duties?

No. For deliveries to the United States and Canada, all duties and import fees are prepaid. The checkout price is final with no additional charges at delivery.

Will I receive tracking information?

Yes. Tracking details are provided once the order is dispatched so you can follow the delivery status at any time.

What happens if a shipment is lost or damaged?

If an order is lost or arrives damaged in transit, we provide a full refund. Please contact customer support as soon as possible so we can assist quickly.

Why can infant formula not be returned?

For safety and hygiene reasons, infant formula cannot be returned once shipped. This helps ensure that every family receives brand-new, factory-sealed products.

Is European baby formula safe to ship internationally?

Yes. Infant formula is a dry product and remains stable during transport. Orders are packed securely to protect product quality during international delivery.

How can I be sure the products are authentic?

Products are sourced through official European supply chains and delivered in original, factory-sealed packaging with traceable batch information.

What should I check when my order arrives?

The formula is safe to use when the outer packaging is dry and undamaged and the inner bags are intact. If anything looks unusual, contact customer support before use.

How should unopened and opened formula be stored?

Store unopened packages in a cool, dry place away from direct sunlight. After opening, keep the powder tightly sealed and use it within the timeframe stated on the packaging.

Can prepared baby formula be refrigerated?

Prepared formula can be stored in the refrigerator for up to 24 hours if kept in a clean, closed bottle. Preparing fresh formula for each feed is recommended whenever possible.

How long can prepared formula be used after mixing?

Prepared formula should be used within one hour if kept at room temperature. Any leftovers should be discarded for safety reasons.

How is European baby formula prepared?

European formula is prepared in a similar way to U.S. formula. Always follow the preparation instructions and feeding table printed on the package and use the scoop provided.

Why do families choose European organic baby formula?

European formulas are produced under EU rules that govern ingredient sourcing, nutrient ranges, and labeling. Many families also find the stage-based system helpful for choosing age-appropriate options.

What does EU infant formula regulation mean in practice?

EU regulations define which ingredients are permitted, set ranges for key nutrients, and require clear labeling. This creates consistent standards across stages and brands produced for the European market.

What is the Best Price Guarantee?

If you find the identical product available for a lower price elsewhere within 48 hours of ordering, you can request a refund of the difference. A screenshot showing the lower price and conditions is required, and some exclusions apply (for example wholesale rates, subscriptions, bundles, or sites without direct checkout).

What does OBF24 stand for?

We are parents ourselves and started OBF24 to help families outside Europe access European baby formula with confidence. What began as shipping formula to friends and family grew into a trusted online shop supporting parents worldwide with reliable sourcing, clear information, and personal support.

Ingredient highlights 💛

Holle PRE is made with the purest organic cow’s milk and simple, clean ingredients — nothing unnecessary. Unlike many conventional formulas with added sugars, starches, or synthetic extras, Holle keeps it natural and gentle for tiny tummies. A truly wholesome start 🌱👶


SKIMMED MILK***¹, WHEY POWDER* (PARTIALLY DEMINERALIZED WHEY POWDER), VEGETABLE OILS* (PALM OIL*³, SUNFLOWER OIL*, RAPESEED OIL*), LACTOSE*, CALCIUM CARBONATE, POTASSIUM CHLORIDE, OIL FROM THE MICROALGAE SCHIZOCHYTRIUM SP.², MORTIERELLA ALPINA OIL, CHOLINE BITARTRATE, CALCIUM SALTS OF ORTHOPHOSPHORIC ACID, VITAMIN C, L-TYROSINE, SODIUM CHLORIDE, L-TRYPTOPHAN, FERROUS SULFATE, ZINC SULFATE, VITAMIN E, MAGNESIUM CARBONATE, NIACIN, COPPER SULFATE, PANTOTHENIC ACID, VITAMIN A, VITAMIN B1, VITAMIN B6, MANGANESE SULFATE, POTASSIUM IODIDE, FOLIC ACID, SODIUM SELENITE, VITAMIN K, VITAMIN D, BIOTIN, VITAMIN B12 

* FROM ORGANIC FARMING 
** DEMETER (FROM BIODYNAMIC FARMING) 
1 100 G OF INFANT FORMULA POWDER ARE MADE FROM 175 ML SKIMMED MILK 
2 CONTAINS DHA (AS REQUIRED BY THE LEGISLATION FOR ALL INFANT FORMULA) 
3 FROM SUSTAINABLE FARMING

Holle organic baby formula brand information

Holle Organic Baby Formula

Holle is one of Europe’s most established brands for organic infant nutrition. Founded in 1934, the company has focused on organic and biodynamic principles long before they became widely known.

For many parents, Holle represents trust in farming practices, ingredient quality, and a clear, transparent approach to baby nutrition.

Biodynamic Farming & Demeter Certification

Holle is closely associated with Demeter-certified biodynamic agriculture. Demeter is widely regarded as one of the most demanding organic standards worldwide, with strict requirements for soil health, animal welfare, and closed farming cycles.

This approach means that quality begins at the farm level, not during processing. Ingredients are sourced with a long-term view on sustainability and natural balance.

Clear Recipes & Transparent Ingredients

Holle follows a simple ingredient philosophy. Recipes are based on organic milk, lactose, carefully selected fats, and essential vitamins and minerals — without unnecessary additives.

This transparent approach is one reason many families consider Holle for everyday feeding, especially when clarity and ingredient sourcing matter.

Experience & European Quality Standards

With more than 90 years of experience, Holle produces its formulas under strict European infant nutrition regulations. From raw ingredient sourcing to final packaging, each step follows clearly defined quality and safety standards.

Rather than following trends, Holle focuses on consistency, responsible farming, and carefully crafted nutrition — values that have guided the brand for generations.

10 of 218 reviews

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2 - 10 of 68 reviews

Nicholas V.

30 May 2025 19:56

Great product and fast shipping from Germany!

Great product and fast shipping from Germany. The babies love this fromula. Very little gas and spit ups using this product.

Thank you so much, Nicholas! 🌟 We're thrilled to hear your little ones are thriving on the Holle PRE formula — and that shipping was smooth too! 💚👶
James D.

13 May 2025 23:19

Never let's us down

Fast and efficient! Thank you

Thank you so much, James! We're thrilled to hear that we can always count on your trust 🙌 Fast and efficient is what we aim for every time 💚
Nichole L.

20 June 2024 14:37

My baby loves it, there's been no gas or digestive issues, and the ingredients are clean.

My shipment came very quickly, and my baby has taken it with no issues. I use this to supplement breastfeeding, and he hasn't gotten gassy or had any issues with this formula at all. It dissolves very easily compared to other brands. I like the clean ingredients and the fact that it comes from a country that has never allowed for GMO crops. Will be purchasing again!

John M.

1 May 2024 04:44

This is our second infant who is

This is our second infant who is being fed Holle Pre formula. I chose Holle because I wanted a real organic formula sourced from grass-fed cows and I did not trust getting this from American companies. Similar to our first child, Ethan has been a great eater and sleeper and, according to our pediatrician, is in the 80th percentile for weight and height for male infants his age. He's almost six months now and we're about to start him on the Stage 2 formula, which, like his older sister did, we expect he'll consume and digest as easily as he has the Pre Formula. The customer service at OBF24 is also top-notch, which enhances the overall experience. The website is also extremely helpful in explaining the different formula options.

Allan T.

10 April 2024 13:20

Worth it

Fast delivery, food of high quality

Darcy F.

15 January 2024 21:49

Great product, fast shipping

Great product, fast shipping

Scott S.

3 December 2023 19:47

Fast shipping and great price.

Fast shipping and great price.

Yin L.

21 October 2023 16:39

Easy ordering, fast and reliable delivery.

Easy ordering, fast and reliable delivery.

Terra M.

30 September 2023 15:22

Great customer service. Always helpful and they

Great customer service. Always helpful and they get back within 24hrs.

Richard J.

15 September 2023 20:28

I highly recommend this formula (and OBF24 as a supplier)!

When our child was having a tough time adjusting to north american formula, this formula was recommended to us by a friend who went through issue with her child. This was a game changer, as my baby went from throwing up at most feedings to normal digestion. Once I settled on Holle formula, I ended up ordering from a few different suppliers. OBF24 was hands down the easiest to deal with, and the customer service has been outstanding. I'm ordering from Vancouver, Canada, and I get my order typically within 3 days, usually ahead of the expected delivery time.

From Birth to Bottle: Selecting the Best Organic Formula for Newborns


As a parent, choosing the right nutrition for your newborn can be daunting. With numerous options on the market, understanding the benefits and considerations of organic baby formulas can help you make an informed decision.

Why Holle Stage PRE Makes a Real Difference

Organic, Demeter-sourced infant formula designed for newborns from birth with a lactose-only carbohydrate base and clean, simple ingredients for gentle digestion and steady growth.

Certified Organic & Demeter Milk

Made with high-quality biodynamic cow’s milk from Demeter-certified farms, offering superior organic standards for purity and traceability.

Lactose-Only for Gentle Digestion

This formula uses lactose as the sole carbohydrate, similar to breast milk, helping support gentle, easy digestion in the earliest months.

Essential Nutrients for Early Development

Fortified with essential long-chain fatty acids such as DHA and ARA, along with all key vitamins and minerals required for healthy growth in the first months of life.

Frequently asked questions about HiPP Comfort Special Milk Formula

HiPP Comfort – Answers for the Starting-Out Phase

Clear, practical answers to the most common questions parents ask about HiPP Comfort special milk formula for sensitive digestion from birth onward.

What is HiPP Comfort and who is it for?

HiPP Comfort is a special milk formula designed from birth to help babies with sensitive digestion and common issues like bloating, gas, colic or constipation. It combines reduced lactose, hydrolyzed whey protein and a gentle carbohydrate blend to support more comfortable feeds and softer stools. 

How does HiPP Comfort help with digestion?

The formula’s reduced lactose content and hydrolyzed protein make the milk easier to tolerate than standard formulas. Its blend of carbohydrates including maltodextrin and organic starch contributes to a smoother texture that can ease gas and support regular bowel movements.

Does HiPP Comfort contain lactose, starch, or maltodextrin?

Yes. HiPP Comfort uses reduced lactose as its primary carbohydrate, along with maltodextrin and a mild amount of organic starch to support a gentle, satisfying feed without relying exclusively on lactose. 

Does HiPP Comfort include prebiotics, probiotics or other nutrients?

HiPP Comfort includes prebiotic galacto-oligosaccharides (GOS) and probiotic cultures like Lactobacillus fermentum to help support a balanced gut microbiome. It also contains essential fatty acids, including DHA and ARA, plus vitamins and minerals needed for daily growth and development. 

Can I use HiPP Comfort alongside breastfeeding?

Yes. HiPP Comfort can be used alongside breastfeeding as a supplement or as the main feed if needed, depending on your baby’s nutritional and comfort needs. Always follow the preparation instructions on the packaging to ensure safe use. 

Can I switch to HiPP Comfort from a standard formula?

Yes. Many babies adjust well when switching to a formula designed for sensitive digestion. Gradually introducing HiPP Comfort over several feeds can help ease the transition, especially if your baby has shown signs of digestive discomfort with standard formula.

When should I stop using HiPP Comfort?

HiPP Comfort is suitable from birth onward, and many families use it as part of early feeding into the mixed-feeding stage after six months. Because it is a specialised formula intended to help relieve digestive symptoms, it’s generally recommended to consult with your pediatrician about when to transition back to a standard or age-appropriate formula.