A trusted company that has created the healthiest and safest formula.

Since the very beginning, over 75 years ago, Holle has focused on naturalness and the use of pesticides or chemical fertilisers are strictly prohibited without any compromises. Today they are still using only raw ingredients grown to biodynamic or organic standards (Demeter) for their Organic Baby Food: This is basis for the exceptional quality in the Holle baby food. 

Healthy and happy cows that can graze on lush fields and pastures - free of pesticides or chemical fertilizers.

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Quality Ingredients exclusively from Bioland Farming - the largest organic food association in Germany.

The balance with nature is one of the reasons for the superior quality of the milk used in Lebenswert premium baby food. From making, via processing to ready product, the special "Bioland" quality is ensured by means of independent and government agency checks. 
In this method of farming, man, animal and land are valued and respected. Organic Bioland farmers stand for species-appropriate stock breeding, plant protection and soil fertilization without chemical or synthetic agents. 

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The best and safest forumlas in the world come from Germany, and HiPP is truly one of it's shining stars!

 HiPP is a family owned, German organic food company that has been bringing the world high quality, organic products since 1899. You can rest assured you are giving your baby one of the healthiest formula options available to you. Finding us means you have done the research necessary and understand how important it is for your child to receive an organic formula like Hipp to truly be at it's healthiest. 

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Bioland is the leading association for organic farming in Germany.


About 5600 farmers, gardeners, beekeepers and winegrowers produce according to the Bioland standards. Together they share common values that benefit people and environment. For over 40 years Bioland members have developed an ecologically, economically and socially sound alternative to the intensive conventional farming system that depends on industry and outside investors. The aim of the daily work of farmers is the sustainable production of high quality and healthy food. 




Working in balance with nature, supporting biodiversity and protecting our environment and climate will secure our livelihoods and a diverse cultural landscape. Organic Farming means taking responsibility for the future.


Bioland bears social responsibility by establishing sustainable jobs and maintaining a living culture in the country. This is accomplished by fair partnerships between farmers, manufacturers and retailers. Fairer prices in these partnerships provide the economic basis for the sustainable development of independent farms and make organic farming an attractive profession for young people. 


Bioland develops solutions for current and future challenges such as adequate supply of healthy and gmo-free food, animal friendly farming and climate protection. 







Only strictly regulated partners are able to use the Demeter label.


These regulations are set by the Demeter Society, whose criteria extend far beyond the standard Organic Farming certification. From growing to processing, all stages of production are checked - without any compromises.

Foods which carry the Demeter label have been grown to strict biodynamic standards - in harmony with nature. Whether soil, seeds, plants, animals or humans - each element in the agricultural system has its own uniquely important role to play. Each element supports and strengthens the others and in doing so creates a farm that is a natural and self-contained living organism.



The use of chemical and synthetic pesticides and fertilisers and GM technology are strictly prohibited in Demeter agriculture, as is the addition of questionable ingredients during processing.


Grown in harmony with nature, Demeter certified grains are full of flavour and vitality. Holle only uses whole grains for their porridges. This makes sure your baby gets the most goodness from every mouthful. Holle cooks the grain using the very gentlest of methods and then finely ground them so every Holle porridge can be easily digested by young babies. 


Quality through animal husbandry in a way that is natural to the species.


Animal husbandry in a way that is natural to each species has an effect on the composition of the cow's milk. It contains quite a lot of vitamin E and beta carotene. There is a high proportion of valuable omega-3 and omega-6 fatty acids in the fat. The taste of the Organic Milk is delicious and harmonious due to the proportion of herbs in the feed.