European organic baby formula and family story

Making European Organic Formula Accessible to Families Worldwide

Dear parents,

we would love to share our story with you, because OBF24 began in a very personal way. As new parents in Germany, we quickly learned how much trust and comfort truly matter when feeding your baby. Using European organic formulas with our own children, we experienced firsthand how pure, clean, and carefully regulated these products are and how reassuring that felt.

Around the same time, friends in the United States told us they could not find anything comparable. We sent a few packages simply to help. Their reactions were so positive that more parents reached out, asking if we could support them as well. What started as a small personal gesture soon became something bigger, families searching for the same peace of mind we had found.

Today, we feel incredibly grateful for how that journey has grown. We have shipped hundreds of thousands of packages worldwide and supported countless families along the way. Knowing that parents feel more confident, supported, and at ease in their feeding decisions because of our work means everything to us.

Our promise has remained the same since day one. To deliver authentic European formulas with the honesty, care, and love we wanted for our own little ones.

With love 💛

Laura

Co Founder

Ben

Co Founder

🌱 Sustainability at OBF24

Caring for babies means caring for the planet. Every day, we make conscious choices to reduce our footprint:

✅ 100% green electricity
✅ banking with sustainable institutions
✅ energy-saving office practices
✅ eco-friendly office & cleaning supplies
✅ fresh organic & mostly vegetarian lunch at the office
✅ bikes & public transport first
✅ paper waste reduction & recycling

Small actions add up and we believe our children deserve a world worth growing up in.

Our 5 Core Principles

1) Outstanding Customer Support

Feeding journeys can be emotional, exciting and sometimes challenging. Our support team members are trained in infant nutrition and are here to guide you with knowledge, patience and care.

2) High Quality Products

We work directly with Europe’s most trusted organic manufacturers. If you are looking for clean, safe nutrition for your baby, we proudly stand behind what we offer.

3) Short Supply Chains

As a German company located close to production, we ship directly from the source. This allows us to offer fresh batches and better pricing without middlemen.

4) Bulk Packaging = Less Waste and Better Value

Our wholesale kits provide up to 6 months of formula, which helps save money, time and packaging waste. More value for parents and less impact on the planet.

5) Fair Prices for Families Everywhere

Quality should be accessible. By keeping supply chains short and packaging efficient, we pass savings directly to families without compromising standards.